Holly Willoughby dyes her hair grey for Text Santa Appeal

Phillip Schofield might be known as silver fox, but now he's got competition from his This Morning co-host Holly WIlloughby.

Holly got her blonde locks sprayed with grey dye after the Text Santa appeal reached their hourly target at 10pm during the festive show.

But Willoughby, 32, wasn't alone in her hair makeover, as Schofield, 51, too showed off his new brunette look.

Despite the grey look, Holly still looked stunning in a floor-length red gown by Suzanna Neville that hugged her curves to perfection.

And she maintained the vintage hairstyle after the dye-job, which was combed into a side-parting with a slight wave and curl.

Tweeting after the makeover, Holly said: 'Quite enjoying my new shade of grey... Now about the other 49?'

Holly's BFF also dramatically changed her hair on Friday, as Fearne Cotton tweeted a few photos of her now pink hairdo, which has been chopped into a chic bob.

But while Willoughby will most likely wash her colour out as soon as she gets home, Fearne's bubblegum look will remain right through to the New Year.

Also looking rather glamorous on the Text Santa show was Christine Bleakley, who has been off our screens for quite a while.

Joined by Paddy McGuinness, Christine wore a pale pink sequinned dress, and her hair in soft curls that framed her face.

The four presenters - plus Ant & Dec - hosted the three-hour Text Santa live extravaganza which in the end raised £4.2 million.

All money generously donated by ITV viewers goes directly to the six charities – Age UK, Barnardo’s, BeatBullying, British Heart Foundation, CLIC Sargent and Help the Hospices. ITV directly funds all operating costs and 100% of donations get passed to the charities as soon as we receive it.

Holly Willoughby

Source: Dailymail